1. Scope and who we are
This Privacy Policy explains how Routed Media LLC, a California limited liability company ("Routed Media," "we," "us" or "our"), collects, uses, discloses and protects personal information.
Routed Media is a performance marketing company. We create advertising, operate our own web properties and generate consumer inquiries for insurance products. We also operate a licensed insurance agency staffed by appointed producers. This policy applies to routedmedia.io and to the other websites, landing pages, forms, click to call units and advertising properties that we own and operate, as well as to the inbound calls and live transfers we handle.
This policy does not apply to the practices of insurance carriers, agencies, agents or other third parties that separately obtain your information, including businesses to which we transfer a consumer inquiry with consent. Those parties maintain their own privacy policies, and we encourage you to review them.
Insurance information. Certain information we collect in connection with insurance products may also be governed by the Gramm-Leach-Bliley Act and applicable state insurance privacy laws. Where those laws apply and provide greater protection, they control.
2. Information we collect
Consumer information
When you submit a form, place a call or otherwise respond to one of our advertisements, we may collect:
- Identifiers such as name, postal address, email address, telephone number and date of birth or age range
- Insurance related information such as coverage amount sought, beneficiary intent, existing coverage, tobacco use and general health responses used to determine eligibility
- Communication records including call recordings, transcripts, call duration, disposition and correspondence with our producers
- Consent records including the exact consent language displayed, the URL of the page where it was displayed, your IP address, device and browser user agent, and the date and time of submission
- Independent third party consent evidence, including a Jornaya LeadiD token and a TrustedForm certificate, which record your interaction with the form and preserve a session record of the page as presented
- Online activity such as pages viewed, referring source, advertising campaign identifiers, click identifiers and interactions with our pages
Business contact information
If you contact us as an agency owner, carrier, vendor or other business representative, we collect your name, company, business email address, telephone number, estimated media budget, the products you are interested in and the content of your message.
Sensitive personal information
Some of the information above, such as health related responses provided to determine insurance eligibility, may be treated as sensitive personal information under California and other state laws. We collect it only to perform the services requested, and we do not use or disclose it for purposes of inferring characteristics about you.
3. Where we get it
- Directly from you, when you complete a form, place a call, respond to a text message or speak with one of our producers
- Automatically, through cookies, pixels, tags, server logs and consent capture scripts operating on our web properties
- From service providers, including consent verification providers, call tracking and routing platforms, telephony providers, data verification vendors and analytics providers
- From advertising platforms, which may return campaign, placement and conversion data associated with your interaction with our advertising
4. How we use information
- To respond to your inquiry and connect you with a licensed insurance producer, whether employed by our own agency or by a partner agency you consented to be contacted by
- To prepare, present and service insurance quotes and applications
- To verify eligibility, apply filtering criteria and route your inquiry to an appropriate destination
- To create and retain records of consent and to respond to regulatory inquiries, complaints, audits and litigation
- To operate, measure and improve our advertising, including attribution, conversion measurement, creative testing and media optimization
- To detect and prevent fraud, spam, abuse and unlawful activity, and to enforce our agreements
- To comply with applicable law, including the Telephone Consumer Protection Act, state telemarketing statutes and insurance regulations
We do not use sensitive personal information, health responses or insurance eligibility answers to build advertising profiles about you, and we do not sell that information to data brokers.
6. Sale and sharing disclosure
Certain state privacy laws define a "sale" broadly to include disclosing personal information to a third party for monetary or other valuable consideration, and define "sharing" to include disclosures for cross context behavioral advertising.
We transfer consumer inquiries, including your contact information and the insurance information you provided, to insurance agencies, agents and carriers for compensation. Under California law and similar laws in other states, that activity is treated as a sale of personal information. We also use advertising and analytics technologies that may constitute sharing for cross context behavioral advertising.
We do not sell or share the personal information of consumers we know to be under 16 years of age.
You may opt out at any time. See Do not sell or share my personal information below.
7. Calls, texts and consent
When you submit a form on one of our web properties, you may be asked to provide express written consent to be contacted by telephone, artificial or prerecorded voice, automated technology and text message at the number you provided, including on a wireless number, regarding insurance products. Consent is not a condition of purchase. Message and data rates may apply.
Each consent you give is specific to the businesses identified at the point of submission. We retain the exact language shown to you, the page it appeared on, the timestamp, your IP address and the corresponding Jornaya and TrustedForm records so that the scope of your consent can be verified.
You may revoke consent at any time by any reasonable means, including by telling the caller to stop, replying STOP to a text message, or emailing info@routedmedia.io with the phone number to be removed. We honor revocation requests promptly and maintain an internal do not call list. Revoking consent with us does not automatically revoke consent you gave to another business.
8. Call recording
Calls to and from Routed Media, including calls handled by our licensed producers and calls we transfer, may be monitored and recorded for quality assurance, training, compliance verification and record keeping. Where required by law, you will be notified at the start of the call. If you do not wish to be recorded, tell the representative and we will end the recording or the call.
10. Your choices and opt outs
- Stop calls and texts. Reply STOP to a text, tell a caller to place you on the do not call list, or email us the number to be suppressed
- Email. Use the unsubscribe link in any marketing email or contact us directly
- Advertising. Use your device and browser controls, or the industry opt out tools operated by the Digital Advertising Alliance and the Network Advertising Initiative
- National Do Not Call Registry. You may register your number at donotcall.gov, though registration does not override consent you have given directly to a business
11. Do not sell or share my personal information
To opt out of the sale or sharing of your personal information, or to limit the use of sensitive personal information, submit a request by email to info@routedmedia.io with the subject line "Do Not Sell or Share." Include the name, email address and phone number you used so that we can locate your records.
We will process your request within the timeframes required by applicable law and will not discriminate against you for exercising it. An opt out applies going forward and does not require a business that already received your information to delete it, although you may contact that business directly.
We also honor Global Privacy Control browser signals on our web properties.
12. California privacy rights
If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you the following rights:
- Right to know the categories and specific pieces of personal information we collected, the sources, the business purpose and the categories of recipients
- Right to delete personal information we collected from you, subject to legal exceptions including our need to retain consent and transaction records
- Right to correct inaccurate personal information
- Right to opt out of the sale or sharing of personal information
- Right to limit the use and disclosure of sensitive personal information
- Right to non-discrimination for exercising any of these rights
Submit requests by email to info@routedmedia.io. We will verify your identity by matching the information in your request against our records, and may ask for additional information where necessary. An authorized agent may submit a request on your behalf with written permission and proof of identity.
California's "Shine the Light" law permits California residents to request information about disclosures to third parties for their direct marketing purposes. Send those requests to the same address.
13. Other state privacy rights
Residents of states including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey and Tennessee may have rights to access, correct, delete and obtain a copy of their personal information, and to opt out of targeted advertising, the sale of personal information and certain profiling. Where required, we provide an appeal process. If we deny your request, you may appeal by replying to our decision, and if the appeal is denied you may contact your state attorney general.
To exercise any of these rights, email info@routedmedia.io.
14. Retention
We retain personal information for as long as needed for the purposes described in this policy. Consent records, call recordings and related documentation are retained for a period consistent with applicable statutes of limitation and regulatory recordkeeping expectations, which is generally no less than five years. We may retain information longer where required by law or where it is subject to a legal hold.
15. Security
We maintain administrative, technical and physical safeguards designed to protect personal information, including access controls, encryption in transit, vendor diligence and role based permissions. No system is completely secure, and we cannot guarantee the security of information transmitted to us.
16. Children
Our web properties and services are directed to adults. We do not knowingly collect personal information from anyone under 18 years of age. If you believe a minor has provided us information, contact us and we will delete it.
17. Third party sites
Our pages and advertising may link to sites we do not control. We are not responsible for the content or privacy practices of those sites. Review their policies before providing information.
18. Changes to this policy
We may update this policy from time to time. The effective date at the top reflects the most recent version. Material changes will be posted on this page, and where required by law we will provide additional notice.
19. Contact us
Routed Media LLC
3131 Camino Del Rio N, Suite 1680
San Diego, CA 92108
info@routedmedia.io
For privacy requests, please use the subject line "Privacy Request" and tell us which right you are exercising.